Sub-identity for the exhibition Le Royaume de Clowns at Le Bicolore Paris. In this group exhibition, two French curators take a look at a generation of Danish and French avant garde artists in the image of the twentieth century version of the clown. The visual concept was built on Le Bicolore’s current identity, adding geometric and simple visualisations of the clown face.
This proposal was made during my employment at Urgen.Agency.
Sub-identity
Signage
Graphic design & art direction
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